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Business & Leadership
Learning to lead,
by learning to listen.
ASDAN BUSINESS SIMULATION
Three roles. One evolving idea of leadership.
A journey from first-time team leader to semifinal champion — and then to mentor.


IN THE ROOM / DISCUSSION, COLLABORATION & EXCHANGE
SHANG MA · SELECTED EXPERIENCE
01
First competition
Learning from a setback
02
Semifinal champion
Rebuilding how we work
03
Team mentor
Helping others find their way
04
Growth reflection
What I carry forward
01 / FIRST COMPETITION · GRADE 9
A strong team.
yet crushed on their first mission..
I brought together a team I believed could win. We had people for the poster, operations and presentation — but having roles on paper was not the same as working together.
Focused on operating decisions, I missed conflicts in our schedule. I tried to keep every decision in my own hands. The result was last place overall.

01.1 / PREPARING THE PRESENTATION WITH MY TEAM
THE RESULT
Last place overall.
Best Auction Award.
WHAT I HAD TO RECOGNIZE
The problem was not a lack of effort.
I had not given my team enough trust.
After the competition, I reviewed our planning, communication and operating decisions. I began to see delegation as a responsibility of leadership.
02 / SEMIFINAL CHAMPION · GRADE 10
A better system.
A shared victory.
I returned with clearer responsibilities, a stronger understanding of operations, and a different way of working with people.

02.1 / COMMUNICATION BEFORE THE NEXT DECISION

02.2 / THE SEMIFINAL CHAMPIONSHIP TROPHY
1st
OPERATING DECISIONS
1st
ROADSHOW & EXHIBITION
Champion
OVERALL SEMIFINAL RESULT
A MOMENT THAT MATTERED
When two deadlines collided,
I listened before acting.
Our roadshow and exhibition preparations overlapped. I spoke with both leads and found the shared bottleneck: missing materials. I reassigned a teammate to procurement so both groups could keep moving.
03 / TEAM MENTOR · GRADE 11
From making decisions
to helping others lead.
When a new team entered the competition, I shared both the failure and the win. I organized what I had learned about operations into a framework they could use for themselves.
When they brought me a problem, we worked back to its underlying logic — so the next decision could be theirs.
THE TEAM I MENTORED FINISHED RUNNER-UP.
01
Share the whole story
Make the mistakes as useful as the success.
02
Find the underlying logic
Ask what drives the problem before choosing an answer.
03
Build independent judgment
Give the team a framework they can apply.
04 / GROWTH REFLECTION
Leadership became less about
having every answer, and more about
helping a team find its own.
WHERE I STARTED
Every decision passed through me.
I focused on my own part of the work.
Winning was the only measure of success.
WHAT I PRACTISE NOW
Give people ownership and clear responsibilities.
Look for the bottleneck affecting the whole team.
Build judgment that lasts beyond the competition.

FROM THE ARCHIVE / BEST AUCTION AWARD

FROM THE ARCHIVE / THE TEAM BEHIND THE WORK
The result is shared.
So is the work behind it.
05 / AWARDS & RECOGNITION
Recognition for
work done together.
13TH WORLD YOUTH ECONOMIC FORUM
Seven awards and a participation certificate from the 2024 ASEEDER Business Simulation Semi League, Senior Division.
25–30 JULY 2024 / SUZHOU, CHINA

Collaborative Merchandise
Innovation
AWARD

Game Developers Choice
AWARDS

Spirit of Cosplay
AWARD

Certificate of Participation
PARTICIPATION
ASEEDER / VOLUNTEER RECOGNITION
Contributing beyond
the competition.
Recognized by ASEEDER for volunteering at
Asia Business Simulation 2024–25.
VOLUNTEER CERTIFICATE / SHANG MA / 2024–25

View awards & service archive ↗
Shang Ma / Personal Portfolio
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